Secrets to Successful Content
In 1995, Steve Jobs was interviewed by Robert Cringely for the PBS documentary The Triumph of the Nerds. The future Apple CEO reflected on the notion that generating big ideas isn’t the same as bringing them to life in a valuable way. As he said, “There’s just a tremendous amount of craftsmanship in between a […]
You Should Do This Helpful SEO Audit At Least Once a Year
Editor’s note: Given SEO’s role in content marketing and its rapid evolution, we updated this post on auditing your site. Website content audits for SEO purposes have had a negative stigma associated with them for some time. They can be tedious, time consuming, and it can take time to see results, but they are necessary […]
Google Search Console Can Increase Traffic to Your Site: Here’s How
Google ranks your most popular pages for dozens, if not hundreds, of search terms. Even if you target some of those keywords, you probably don’t know all the terms attracting attention from search engines. But there’s a free tool that can help you identify these “hidden” keywords and further optimize your content for them. This […]